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Stakeholders (Classification by engagdment (Neutral (Aware of the impact…

- - - - Management Strategies
        
        positive behaviour of the stakeholder
        
        Meet with them regularly
        
        Consult with them, involve them and seek to build their conﬁdence in the project and the team
        
        Consult with them prior to taking project decisions
        
        Encourage them to act as advocates for the project
        
        Provide information to maintain their support
        
        Nurture them, look after them, they are critically important to you and to the project
        
        negative behaviour of the stakeholder
        
        Attempt to build their conﬁdence in you and in the team.
        
        Find out what is important to them, if you can help them out or minimise negative impact on them they may be more helpful.
        
        Attempt to develop their support and change their view by ensuring they fully understand the project and the beneﬁts it will deliver. Their resistance maybe due to lack of information or understanding.
        
        Demonstrate that you are doing your best to limit adverse effects on them.
        
        Counter any negative inﬂuence they may have on others.
  - - - Management Strategies
        
        Ensure they receive the project newsletter, have access to a project website or are invited to presentations.
  - - - Management Strategies
        
        positive behaviour of the stakeholder
        
        Provide them with information, invite them to presentations, involve them as much as resources allow. This can be done fairly cheaply through a project website, newsletter or open presentations.
        
        Seek their input and opinion if you can, they will be ﬂattered by this, but ensure that you do not get too many opinions.
        
        Maintain their enthusiasm and interest in the project, they are good allies to have.
        
        negative behaviour of the stakeholder
        
        This is a group that you will probably know all too well, because of their high level of interest they will probably deluge you (or your client) with e-mails and other correspondence. You need to be sure that you do not spend too much time on them, remember their power is low.
        
        You may need to get the project sponsor or client representative to take a ﬁrm line with them they can use a lot of time and resource.
  - - - Management Strategies
        
        Find out what is important to these groups and make sure that the project does not adversely affect this. If the project is likely to have a positive effect for them make sure they are aware.
        
        Beware of other negative stakeholders passing information to this group to encourage them to oppose the project.
        
        Maintain a careful watching brief, make sure that changes to the project or changes within the stakeholder organisation do not suddenly increase the level of negative interest.
- - - - He must adopt the following important roles
        
        Negotiator
        
        Listener
        
        Model
        
        Coach
        
        Initiator
        
        Working member
    - - He Must
        
        Recruit effective participants
        
        Identify needed resources
        
        Set milestones
        
        Provide a framework for the project’s activities
        
        Make sure everyone on the team contributes and benefits
        
        Keep the vision clear and the work on track
        
        Mediate conflicts
        
        Coordinate activities
        
        Make sure project goals are delivered on time and on budget
        
        Negotiate with higher authorities