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Facebook - improve advertising experience (Quality of ads (Diversify ads…
Facebook - improve advertising experience
Could Increase Expenses
develop tools for mobile advertising
research and technology to better target and measure campaigns
find or create the technology needed
Quality of ads
show more timely and relevant content
fast loading
reduce low quality content
dynamic products - change with user input
Diversify ads across platforms
engagement on Instagram pages as quaifier for FB targeting
allow use of videos and images
easy to set up
Ad targeting options
choose age range
choose depending on group membership
Customize audience
choose depending on likes
choose depending on location
target certain income bracket
Keep Users Engaged
more relevant ads
Notifications to draw them to news feed
balance ads with Friends interaction
allow users to picks ads they receive
need to be receptive for ads to work
need a large pool of users
Prove effectiveness of ads
show business the real-time data
number of page likes responses
number of comments on ad post
number of Link Clicks
first-time impressions
number of shares
overall reach