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4 STAGES OF EMAIL MARKETING (STAGE 2: PERMISSIONS/RECIEVED (is your domain…
4 STAGES OF EMAIL MARKETING
STAGE 1: COLLECTING & OPT-IN
main website component
bribe!
STAGE 2: PERMISSIONS/RECIEVED
most email never reach ones inbox
follow terms & conditions
is your domain name email marked as spam?
can it deliver to abuse
(insert-domain-name).com
and postmaster
(insert-domain-name).com
avoid keywords with extravagant claims!
STAGE 3: OPEN RATE
SUBJECT LINE
intriguing
5 - 10 words
FROM ADDRESS
authority + personal name > company name
Alex Mehr, PhD > Mentorbox LLC
EMAIL PREVIEW
1st few words must be GREAT
must meet subject line expectation
START WITH VALUE (jab, jab, jab, right hook)
STAGE 4: CONVERSIONS
Most people scroll around
2-4 links, reworded differently