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Marketing Management Lecture #7 (Targeting image (porters 5 forces …
Marketing Management
Lecture #7
Targeting
segment attractiveness
porters 5 forces
competition
customers
suppliers
new entrants
substitution
segment size and growth
strategy
differentiated marketing
undiffentiated marketing
local marketing
Differentiation
service diff
people diff
image diff
product diff
Segmentation
Demographical
income
gender
age and life cycle stages
Psychograpical
Geographical
Behavioural
Benefits sought
using rate
Occasions
loyalty
Positioning
impression
feelings
perception
