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G4-[PR]Ch4 Disruption: How Platforms Conquer and Transform Tradition…
G4-[PR]Ch4 Disruption: How Platforms Conquer and Transform Tradition Industries.
platform & tradition Industries
compare with tradional industries
the major automaker would be devastated
car finance
parking
auto insurance
befefit
decrease in demand for parking place
liberate lanes on city street
ruduce the pollution
reduce the congestion
the effection of platform
expands a platform's reach,speed,
convenience, and efficiency
the concept of platform
provide valuable service to both customers and producters
e.g. UBER
bring inexpensive rides to passengers
drivers to earn better incomes than most taxi drivers
without havingto shell out the enormous sums for traditionall taxi license
digital disruption
stage1:efficient piprlines
target advertising
low marginal costs
e.g Amazon Netflix
stage2:
The impacts of platform disruption
Reconfiguration value comsumption
disrupting traditional consumer behivor
working to alter consumer behavior in other arenas eg. The Uber
Reconfiguration quality control
widely criticized even ridiculed
eg.You Tube, Airbnb
often nosedives
Reconfiguration value creation
grow and conquer markets
removes a hurdel
many kind of platform business eg Singapore
technology need support of innovative
Two advantages
Network effect enhance scale of platform
Superior marginal economics of production and distribution
Airbnb V.S Traditional hotel Industry
structural impacts of platform disruption
re-intermediation
introduce new kinds of middleman
online
automated tools and systems
use market-meditating mechanisms
algorithms
social feedback
gather data overtime
make the system more intelligent
scale their intermediation in the market
create a new layer of reputational information
leverage social feedback about producers
TripAdvisor
Yelp
Angie's List
market aggregation
provide centralized markets
dispersed individual and organizations
create new efficiencies
transportation in India
different types of bus
red bus
plug-and-play infrastructure
disparity pricing
de-linking assets from value
de-link ownership
independently traded and applied to its best use
efficiency↑
value↑
MRI machines used in 40℅ to 50℅ :red_cross:
time-slice the usage
other hospitals
utilization rate to 70℅ or even 90℅
the owner owns incremental revenue
others use the resource without spending whole money
small clinics
The Incumbents fight back:Pipelines becoming platforms
platform businesses are disrupting traditional business landscape
by transforming familiar by business processes
by altering the structure of major industries
by displacing some of the world's biggest incumbent firms
incumbents need to reevaluate their existing business models
examine the entire universe of individuals and organizations
ask some questions
Under Armour
Mc Cormick Foods
Apple
GE, Siemens, Haier
Nike
scrutinize all their transaction costs
