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11.10.2018 - Sanofi - Pharmaton (Geral (Check Dolar impact in the CPM…
11.10.2018 - Sanofi - Pharmaton
Investment
Check the speend Information
Dash + Finding
Youtube
True View
Bumper
DBM
Check Viewbility on DBM
Undestand CPM increase
Look more in to it
Check the IA in Google
Extract more insights
Geral
Check Dolar impact in the CPM
Still no progress
Cross check the landscape from farma with aviability in the city
Check speend Information
Falar pq não reach optm
Decisão de Segmentação
Entender as exclusões
Alex
Entender impacto no CPM vs Impacto na pessoa
Alex
Undestand the min and max one to one that impact the CPM
Alex
Measurement Strategy
Brand Lift: Thiago will check for YR
Controlgroup: Thiago will check
Onofre Partnership
Fim de semana que vem Decidir KPI
Visit to landspage
General Conversion
Not will have by products
Phase 2
Data dos creatives
Precisamos de mais discursões para defini as proximas phases
More Analisis
Performarce
Feedback
Add the Overview for evoluation
Global Team Contact
NA PROXIMA APS DIVIDIR AS ANALISES EM RELACAO A REACH, COST (EFICIENCIA), VIEW (EFICACIA)
Tenta manter um padrão de cor por Canal