The Fan Experience
IN THE MOMENT
EVERYONES TROPHY!
360º Camera hovers above a green screen stage
Fans pick up trophy which activates filming sensor capturing the moment in full 360º
System fills in the green screens with stadium and celebration in full 360º panoramic (YT etc.)
Moment is captured in 'bullet time 360º' and added to the TT VR gallery where fans can locate via a link (RFID Heineken bottle top / token / tag / QR) and shared across their social networks
Images can be invisibly watermarked for tracking
AR experience for both trophy holders and spectators
Centralised branded podium sits on an augmented floor tag / could be the centre spot
Fans touch the trophy and are instantly tagged with fan stickers, tags and celebration. Surprise moments appear when ambassadors / players also come out onto a virtual surrounding pitch / stadium
All augmentation is screen on a larger screen behind the participants
Moment is captured and images available to download via tag and gallery as well as a physical one to take home - with all augmentation captured!
Images can be invisibly watermarked for tracking
TROPHY PODS
A contained brand experience where fans can experience the trophy, history and power of the tournament itself - all in one place!
A travelling container / pod or custom unit containing a number of Heineken experiences in one space. Various activations inside - Trophy museum, memorabilia and surprise ambassadors
Lift the trophy moments are captured in and immersive area supported by floor and wall LED, brining in the celebration and atmosphere. Transparent LCD cases hold legacy trophies with story overlays
Personal mini trophy given to each participant which is USB enabled - each with the photo of the trophy moment copied on, available for sharing
What does the fan want.
Too physically see the trophy
Too touch the trophy
Too lift the trophy
To take away a memory
To share the experience
To be seen holding / touching the trophy
To receive a deeper brand experience
To meet ambassadors
To have a once in a lifetime moment
Track the tour
Find out when its coming to them
Register for access all areas
Share tour with friends
TROPHY DOME
Bring fans into the experience allowing them to be fully immersed in the moment when the trophy is raised from the podium
Trophy lift engages a full 360º shoot of fans picking up the trophy. Projected around the sphere is the stadium itself - cameras, celebrations, confetti... this is captured as a panoramic 360º film
360º video and link are shared with the fan, along with a give-a-way google cardboard, showing link to video wall where all fans moments will live and can be viewed interactively
Unique link / QR is given to each fan to access their exact shot, which can then be shared
TROPHY PORTRAITS
Freeze that special moment in time when you pick up the trophy and celebrate to the world through the lens of the press
Fans gather around the trophy which is housed in a plinth central to a printed backdrop wall. AS they lift it, we trigger light, sound and celebration instantly snapped as an animated boomerang .gif full of celebration
The moment is frozen in time and a snapshot placed directly on the front cover of most famous 'local' magazine! ie. TIME!
Online we build a gallery of everyones trophy portrait, carefully hung in a wall of fame! part of a living interactive
The image is actually linked to the fans mobile device once downloaded, becoming an active wallpaper - which plays a simple animation when the device is twisted - using the gyro to capture movement. Pic can also be given to them as a physical print
TROPHY FACE
Show us your BEST trophy face! That face that gets pulled as soon as the trophy lift happens!
Fans get instantly augmented with a trophy head as soon as they pull the face in front of the trophy cam!
Using a wall of remounted cameras - fans stand in front and await the 3 sec. beep - when its time to pull the face! Face is snapped, and augmented in the moment making them the actual trophy - comping their face to it!
A highly social activation allowing instant capture and share or delivery of a digital print. Images can be available via cloud sharing from the activation or stored on a give-a-way trophy / USB?
YOUR TROPHY
Every fan gets to hold up the trophy and become part of a global billboard campaign.
Fans jump in front of the camera, they raise their arms and lift a virtual trophy! We capture the moment in a beautiful portrait shot
Every shot can be shared directly and will also become part of a series of Digital billboards scattered around the zones. Each billboard revolves, changing the persons arms to match a physical trophy on top!
Billboards become part of a large social campaign - shareable and scalable!