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The Fan Experience (IN THE MOMENT (360º Camera hovers above a green screen…

- - - - System fills in the green screens with stadium and celebration in full 360º panoramic (YT etc.)
        
        Moment is captured in 'bullet time 360º' and added to the TT VR gallery where fans can locate via a link (RFID Heineken bottle top / token / tag / QR) and shared across their social networks
        
        Images can be invisibly watermarked for tracking
- - - - Fans touch the trophy and are instantly tagged with fan stickers, tags and celebration. Surprise moments appear when ambassadors / players also come out onto a virtual surrounding pitch / stadium
        
        All augmentation is screen on a larger screen behind the participants
        
        Moment is captured and images available to download via tag and gallery as well as a physical one to take home - with all augmentation captured!
        
        Images can be invisibly watermarked for tracking
- - - - Lift the trophy moments are captured in and immersive area supported by floor and wall LED, brining in the celebration and atmosphere. Transparent LCD cases hold legacy trophies with story overlays
        
        Personal mini trophy given to each participant which is USB enabled - each with the photo of the trophy moment copied on, available for sharing
- - - - 360º video and link are shared with the fan, along with a give-a-way google cardboard, showing link to video wall where all fans moments will live and can be viewed interactively
        
        Unique link / QR is given to each fan to access their exact shot, which can then be shared
- - - - The moment is frozen in time and a snapshot placed directly on the front cover of most famous 'local' magazine! ie. TIME!
        Online we build a gallery of everyones trophy portrait, carefully hung in a wall of fame! part of a living interactive
        
        The image is actually linked to the fans mobile device once downloaded, becoming an active wallpaper - which plays a simple animation when the device is twisted - using the gyro to capture movement. Pic can also be given to them as a physical print
- - - - Using a wall of remounted cameras - fans stand in front and await the 3 sec. beep - when its time to pull the face! Face is snapped, and augmented in the moment making them the actual trophy - comping their face to it!
        
        A highly social activation allowing instant capture and share or delivery of a digital print. Images can be available via cloud sharing from the activation or stored on a give-a-way trophy / USB?
- - - - Every shot can be shared directly and will also become part of a series of Digital billboards scattered around the zones. Each billboard revolves, changing the persons arms to match a physical trophy on top!
        
        Billboards become part of a large social campaign - shareable and scalable!