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Launch Business Model (Format (IDG (Make it simple(example formats)…
Launch Business Model
Which events are included
How many editions
Geo Analysis
What outcome would we seek
Validation of topic
Validation of audience price points
Validation of sponsor willingness to pay
Understanding vendor pain points
Understanding Categories
Understanding the customer adoption path(delegates/ vendors)
Assessing longevity
Understanding Competitor landscape
VIP strategy
Assessment of growth trajectory
? Project based
Adoption path
Management
MD(Paul/ chris)
SD (Vinny)
Delegate acquisition (ringo)
Marketing(?)
Marketing strategy
Format
Two days
IDG
Make it simple(example formats)
Provide examples
Demo drives
Investment reports
Introductions(Exchange)
Price points
Standard pricing
Package options
Different options based on product type(show& tell) thought leadership
? Should there be a headline sponsor?
Campaign lengths
Fail fast rules
Coverage KPIs
All sales and all marketing
? How do we reduce the variables?
Set milestones for sponsorship and delegates and EQ and marketing
Commission plan
Pay for success
Pay for successful failure
Understanding the vendor landscape
Direct/indirect
Location (separate)
Define the growth path For the event
Transfer fee
Transfer of Intel