Please enable JavaScript.
Coggle requires JavaScript to display documents.
L05 - Business communications (Communication types (- Business letter: …
L05 - Business communications
Types of communication
Verbal: Phone, message, face to face.
Formal: Letter, report, notice
Electronic: Email, text/sms, picture message, multimedia, social media, web page, presentations.
Marketing docs: Business cards, press release, promotions, questionnaire, data collection sheet.
Recruitment docs: Job description, person specification, job ads, application form.
Business cards - services:
Inform on contact
key info (name, contact, business)
Design can determined quality
Prices / shapes / sizes can be different
Characteristics that inform design:
Audience (internal, external, suppliers)
Purpose (inform, persuade, to thank, deal with)
Content (complexity, numerical, graphical)
Business function (marketing, human resources)
Available resources
Design impact on resources:
Quality of paper / card
Colour / black and white
Hard copy / electronic copy
Cost of consumable / distribution
Timescales
Communication factors
Internal OR External
Formal OR Informal
One-way OR Two-way
Advantages:
Connectivity
Educational
Engaging
Info and updates
Easily understood
Quick and easy
Specific
Opportunities
Concise / direct
Disadvantages:
Limited
Boring / repetitive
Accuracy issues
False info
Outdated / inconvenient
Not flexible
Feelings / interested
Confusing
Language barriers
Communication types
- Business letter:
Address
Date
Contact info
Letterhead
Heading
Salutation
Introduction
Body
Conclusion
Signature
- Social media:
Formality of structure
Consistency in design (real / fake)
Communication policy (replies etc.)
- Data collection sheet:
Form contents
Structure
Layout
Purpose
Customer feedback
OCR (optical character recognition)
- Questionnaire:
Quantitative (count options answered)
Qualitative (open ended questions)
Likert scales (numbered / agree / disagree)
Question types (different options)
Legal requirements
- Marketing docs:
Consistency (formal)
Brand awareness
Design and impact
- Person specification:
Essential or desirable
Skills
Experience
Qualifications
Personal attributes
- Job description:
Objects
Duties / responsibilities
Context
Destroyer pricing: when businesses lower their prices to try and push competitors out of the market so that the number of customers and sales increase within the business.