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Smart Snacks for Kids (current products on the market for children (fruit…
Smart Snacks for Kids
current products on the market for children
Goldfish
fruit snacks
fruit leather
Fruit gummies
fruit cups
Fruit juices
Yogurt snacks
Chip Alternatives
Baked chips
Veggie chips
whole grain cereals
chocolate covered bars
Cheese
Sticks
Baby wheels
cheese flavored chips/fries
Mac&Cheese
Sectioned food trays
Protein balls
Lunchables
Beverage
Mighty Milk
Flavored milks
tater tots
What are kids attracted to?
bright colors
sweet flavors
Cartoon characters
easy to grasp/hold (bite-sized)
interactive (fun to play with)
Crunchy
gummy
Interactive
Savory
claims parents like
Non-GMO
No HFCS
No artificial sweeteners
no MSG
vitamin claims (ex 100% vit. C)
Convenience
Clean Label
Familiar flavor (flavors that kids like), different format
Sweet
Chocolate
Fruit Juices
Apples
strawberry
Mango
Blueberry
Lemon
Vanilla
Cinnamon
Savory
Chicken
Cheese
Homemade kids snacks
celery&pb
apple cookie with fruit spread
grilled cheese
Research about kids taste
MultiCultural influence (IFT)
Clean label (IFT)
Food neophobia - kids don't want fruits,veggies
45% of times parents make decisions, 55% of times kids make decision