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DECISIONS, PLANNING, AND STRATEGIES (the decision-making process (identify…
DECISIONS, PLANNING, AND STRATEGIES
planning: what and why?
what: planning involves defining the organization's goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate work activities
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strategic management
strategies: plans for how the organization will do whatever it's in business to do, how it will compete successfully, how it will attract customers to achieve its goals
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corporate strategies
determines what a business/company is in or wants to be in, and what it wants to do with those business
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