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Advance Display on AdWord (Type of Re-Marketing (Custom combination -…
Advance Display on AdWord
1.1- Various Targeting ways to achive Marketing Objective
2. Consideration
Keyword
Topic Targeting
Costume Affinity Audience
AD's Formats
Gmail sponsored Ad
App Promotion Ad
Standard Text & Image Ad
True View Ad
Light Box Ad
3. Purchase
Display Select Keyword
Re Marketing
AD's Formats
Display Ad bought on viewable CPM
Mastheads
Video Ad
1. Awareness
Affinity Audience
Placement Targeting
Demographic
AD's Formats
Dynamic Image Ad
Dynamic Text Ad
Click to Call text Ad
Click to Message text Ad
Click to Locate Ad
2.1 -Evaluation
Similar Audience
In-Market Audience
1. Marketing Objective
Consideration
Purchases
Awareness
Type of Re-Marketing
Custom combination - Display
Dynamic - Display
Videos - Display
RLSA - Search
Custom Match - Search, Gmail & YouTube