E-myth revisited Michael Gerber (Developing a business (People (Rules of…
Developing a business
Replace yourself with a system
Your own eulogy
Gives you purpose and energy
Rules of the game
logic of the game
play of the game
Who is your customer?
Why does he buy?
The entrepreneurial myth
The turn-key revolution
Building a small business that works
Facts and stories
US:1m startups each year, 40% fail in y1, 80% fail w/in 5 ys.
Tom Watson (IBM founder), have a vision - how the company looks and acts like when it is done - and act that way NOW.
Ray Kroc persuaded MacDonald brothers Jam and Mac to franchise their hamburger business (standardisation, fast) in 1952, bought them out in 1964.
Three roles of the owner
Entrepreneur: visionary, creative
Three stages of the business
Infancy: technician's phase, owner = business
Adolescence: getting technical help
Innovation: doing new things
Quantification: measure the effects
Franchise: define your unique way of doing business
Work ON your business, not IN it. Your business is not your life, it serves your life
Technical work of a business not same as business that does the technical work