Please enable JavaScript.
Coggle requires JavaScript to display documents.
US Market (H&M (20 Stores in the US (Plans of opening 85 new stores …
US Market
H&M
Inventory : Six to eight months in advance
50% of products manufactured in Europe
More than 900 suppliers
Competitive prices
Strong advertisement
20 Stores in the US
Plans of opening 85 new stores
in New England in 3 years
Casual fashion at low prices
Gap
Banana Republic
402 locations
Higher prices than Zara
Direct competitor
2079 Stores in US
5% Revenue in advertisement
Establish brand in the US
Market
A jean in the US is 77% more
expensive than in Spain
High consumption per capita ($246).
Highest in Zara´s markets
Population 282.2 million (2000)
Zara has 6 stores in the NY