Your report will be judged on the relevancy of your diagnosis, on the quality of your analysis of strategic options, and on the soundness of your recommendations.
● Overall, the report should be analytical, not descriptive. You should not merely present facts. When you state an opinion, you must provide analysis to support it.
● You should draw upon various analytical frameworks presented in class based on the specific situation of your company.
● You should search for articles and news items that touch directly or indirectly on the industry and company you have selected. You should attempt to locate articles that go back several years, not just the most recent ones. Magazine articles may provide more general background information while newspapers are more likely to deal with specific recent developments. Business or trade publications and company documents filed with regulators will provide you with more information. (Use the web with caution – stick with information posted by the firms themselves, established news or media firms, and universities)