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Joel Bauer (Assignment 3 Define Your Ideal Client (Go back and look at…

- - - - Q) Paul, I've heard you have the ability to (deliver what)? to whom?
      - A) Yes, we have developed 3 step proven process that helps couples transform their relationship and spend less time arguing in the therapist's office and more time enjoying each other in the bedroom...
      - Q) Can you give us a recent example of your success?
      - A) Linda - 48 year old woman from NY - her husband had gone to strip clubs, hookers, cheated etc... everyone thought is was over including her.
      - Q) How can our viewers find out more?
      - A) They can get a free special report and videos on our website at www.ArgueLessLoveMore.com
  - - - Linda P
      - Maggie Swallow
      - Staci & Ben
      - Melodia & Ian
      - Scott Catamas
      - Emily
      - Julie Ritchie
      - Ana
      - Krista
      - Kirk
      - Veronica & Jason
      - Veronica & Kyle
    - - Money testimonial. You have to SHOW or HAVE proof of whatever they say. "As a result of what YOUR FULL NAME taught me, I was able to generate $__.
      - Specific Results Testimonial. Being a _ (parent, Realtor, Business owner) I experienced (challenge) As a result of what YOUR FULL NAME shared with me, I was able to (RESULT).
      - Endorsement Testimonial. If you are a (target market), I would highly recommend YOUR FULL NAME to (problem to solve). They shared (tip) and I was able to (result) in a matter of (time). I have found YOUR NAME to be: (list of qualities).
      - Character Testimonial. For over __ years, I have known YOUR FULL NAME. They have proven they are (QUALITIES) a great example is (example). They are someone you can count on for (MORE OUTSTANDING QUALITIES) every single time.
    - - This is not hard....it is something that will make a difference in your life and your business.
      - Get a 3 x 5 Notecard and write down the following script. Make a point to memorize it WORD FOR WORD. Do NOT deviate from this script. The language is specific for a reason.
      - You don't mind if I take out my little tiny pocket camera, and capture the way you feel about what it is I've done for you, as that will help me help more people.
      - Let's just run through it now, without thinking about the camera as I find it annoying. If you don't look good and sound good, I can delete it.
      - ASK "How have i made a difference in your life? How has that technique made a difference in your life?"
- - - - DESCRIPTION
        
        SYMPTOMS
        
        when we talk, it just makes things worse
        
        Not communicating
        
        He just wants to go into his cave
        
        Combative - defensive - ineffective
        
        Everything ends up being personal
        
        Not feeling heard, understood and valued
        
        tired of nagging
        
        TRANSFORMATION
        
        FROM
        
        TO
        
        RESULTS
        
        EXAMPLES
        
        CASE STUDIES
        
        IMPACT
        
        MINDSET
        
        START WITH
        
        It was so easy - now it's hard. Something is wrong
        
        Communication should be easy
        
        WANTED
    - - DESCRIPTION
        
        SYMPTOMS
        
        i end up feeling needy
        
        I have to beg to get my needs met
        
        My needs don't event matter
        
        TRANSFORMATION
        
        FROM
        
        TO
        
        RESULTS
        
        EXAMPLES
        
        CASE STUDIES
        
        IMPACT
        
        Feel like i don't matter
        
        Feeling needy
        
        MINDSET
        
        START WITH
        
        WANTED
    - - DESCRIPTION
        
        SYMPTOMS
        
        Low self esteem
        
        don't take care of themselves
        
        duty-obligation sex
        
        Romance is gone
        
        Love life sucks (Frosting-Cake)
        
        all the things that impact sex drive
        
        She doesn't want sex anymore
        
        Boredom in the Bedroom
        
        MINDSET
        
        START WITH
        
        hopeless
        
        given up
        
        the best is in the past
        
        WANTED
        
        interested
        
        excited about the possibilities
        
        IMPACT
        
        embarrrassed
        
        hard on self esteem
        
        possible affairs
        
        TRANSFORMATION
        
        FROM
        
        Zero to Hero in bedroom
        
        TO
        
        RESULTS
        
        EXAMPLES
        
        CASE STUDIES
- - - - II. MOMS WITH NEWBORNS
      - III. MOMS WITH CHILDREN WITH DISABILITIES
      - I. MOMS WITH TEENAGERS
    - - I. BUSINESS OWNERS JUST STARTING
      - II. BUSINESS OWNERS WITH $2 MILLION IN ANNUAL REVENUE
      - III. BUSINESS OWNERS WHO SPEAK TO PROMOTE THEIR BUSINESS
    - - I. VETERANS WHO FOUGHT THE VIETNAM WAR
      - II. VETERANS WITH POST TRAUMATIC STRESS DISORDER
      - III. VETERANS WITH DISABILITIES
    - - I. PARENTS WITH NEWBORNS
      - II. PARENTS WITH TEENAGERS
      - III. PARENTS WITH TEENAGERS WHO ARE ABOUT READY TO DRIVE
    - - II. BOOMERS WHO TRAVEL
      - III. BOOMERS WHO ARE SINGLE
      - I. BOOMERS WHO ARE 50-60 YEARS OLD