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Marketing Practice (Role (Evolution of the concept of "Marketing"…
Marketing Practice
Role
Importance
Business Strategy
Environment
Tools
S.W.O.T.
P.E.S.T.
Unique Selling Point (U.S.P.)
Evolution of the concept of "Marketing"
Product era
Selling era
Relationship era
Social era
Functions
Buyer Behavior
Types
Business to Consumer (B to C)
Steps
Affecting factors
Business to Business (B to B)
Market Research
Types
Primary (field)
Secondary (desk)
Methods
Qualitative
Quantitative
Product Mix
Pricing
Strategies
Definitions
Factors
Affecting
Stages
Methods
Place
Where?
When?
Advantages
Disadvantages
Distribution
Product
Definition
Range
Mix
Purpose
Line
Levels
Branding
Packaging
Benefits
Product Life Cycle (P.L.C.)
Definitions
Stages
