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lessons from Nike SB (strategies (long term commitment, sell only in skate…
lessons from Nike SB
strategies
long term commitment
sell only in skate shops
employ skaters
connect to history - re-release dunk
sandy bedecked
my matrix
extreme
fun
freestyle
alternative
history
1972 search for animal chin
1997 ads - if all athletes were treated like skaters
launch of SB 2002
all action sports v one action sport
nike6 v nikeSB
lessons from skateboarding and surfing in the olympics
to compete, or not to compete...that is the question
serious entrance at same time as youtube blows up
authenticity - article I read
quality of product
skateboarding is less popular in the USA - just more visible