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Google Analytics (Advantages (Free service, Professional Analytics,…
Google Analytics
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Characteristics
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The free version does not guarantee the processing of more than 10 million page views per month. For such sites since September 2011 it is proposed to use Google Analytics Premium (from 150 thousand US dollars per year), which can handle up to 1 billion visits.
Principle of operation
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Interface
Main page
A list of your accounts and monitored sites. And the main data on them: the number of sessions, their average duration, bounce rate and conversion.
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Reports
A summary report is a page that contains several different reports. What you choose for yourself. Each report is called a widget. You can create and delete widgets, place them in a convenient order, and customize the display settings.
In real-time
Reports in this section allow you to monitor what is happening on the site right now. The data appears in the database only a few seconds after the user's action.
Audience
Reports from this section let you know your audience: where they live, from what devices they come, how they get to the site, and so on
Traffic source
This section contains reports on traffic sources – where people come to your site from
Behavior
This section contains information about user interaction with the site and its content. What pages are viewed most often, where the most failures, load time on different browsers, and so on.
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A label is something like a bookmark. You can save any report in all applied filters, specified parameters, segmentation and so on. Convenient and notably saves time.
Here you can view any statistics, set up conversion goals, and create summaries.
Administrator
This section contains all the settings "Google Analytics". Here you can configure access, connect additional functions, create goals and reports, and so on.