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eHarmony: how to address recent competitor action (short term threat &…
eHarmony: how to address recent competitor action (short term threat & position for long term success)
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Match, eHarmony biggest competitor
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Chemistry, it's product priced at 10% lower
Use broadcast TV during primetime, ~ $20 - $30 per thousand impressions
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Other competitor
Free DIY sites (SinglesNet, Plenty of FIsh, OKCupid, Craigslist)
Online social networks (Facebook, MySpace)
Paid DIY sites (Yahoo! Personal, Match, True)
Niche Sites (BlackPeopleMeet, JDate, Muslima, TheSquare)
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