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IDEAS (SOURCES (EXTERNAL (Import substituion (Toonsbridge Mozzarella),…
IDEAS
SOURCES
INTERNAL
Skills & Hobbies
Lily O'Briens
R&D
Apple
Experience & mistakes
Netflix
Intrapreneurship
Microsoft xbox
Brainstorming & teamwork
EXTERNAL
Media including social networks.Influencers
Import substituion
Toonsbridge Mozzarella
Family & friends
Competitors
Xbox playstation
Customer feedback
State agencies
Enterprise Ireland
Market research
NEW PRODUCT DEVELOPMENT
Idea
Generation
2.Idea (product & service) Screening SWOT
3.Concept Development
4Feasibilty Study
5Prototype
Development
6Test Marketing
7Product Launch
CASE STUDY
https://www.afrbiz.com.au/case-studies/nike-developing-nike-free.html