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INNOVATION TECHNIQUES Mutuality (INNOVATION MANAGEMENT TECHNIQUES techni,…
INNOVATION TECHNIQUES 
INNOVATION CONCEPTSData : Qualitative and quantitative observations.Information : Data transformed into relevant and purposeful way to enhance user understandingKnowledge:Information combined for interpretation and reflection to assist the user in making decisions that lead to innovation context.
INNOVATION
Process that feeds from diversity and multidisciplinary, and requires scientific, technological, organizational, financial and commercial activities
MYTHS AND REALITIES
REALITIES
-The vast majority pray to heaven that nothing changes and follow us as they know.
-It is common that innovators rarely take advantage of the economic benefit of its Innovation
MYTHS
-Innovators are succesful
-R&D are programs are the key for innovation - There’s not innovation without imagination.
INNOVATION TYPES
INCREMENTAL: Changes aimed at increasing the functionality of products, processes, services or methods , in order to add value and maintain market competitiveness.
Adapting a product, Introduction of new components, mkt strategy adapted.
RADICAL: Breaks with what is established, are innovations that create new products or processes cannot be understood as an evolution of the existing
New product, new method, new market opening, new suppliers, high risk
Research and Development Function
Emphasis on tools and techniques for innovation management.
Valor Concept
where: V= value
F=function (From processes or product)
C=cost
INNOVATION MANAGEMENT TECHNIQUES
Operational Objectives 1. Systematize and structure the design and product development process 2. Design product according with customer needs (customer voice) 3. Design product to value contribution for customer and company ( value proposition) 4. Reduce time to market
Strategies Objectives 1. Contribute with advantage to increase competitiveness of company ( values, efficiency, etc ) 2. Ensure product success 3. Ensure rentability of business at long and middle term 4. Increase know-how within company
Some Innovation Management Techniques.
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Creativity Techniques
Techniques focused on promoting creativity for processes or products in a structured and systematic way.
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