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Marketing Strategy (Content Marketing (Format (PR release, White paper,…

- - - - Advertising
      - Endorsement
    - - Social Media
      - Zhihu, toutiao
      - WeChat Programme
      - Email: social post/ festival/ media release/ WX Public
- - - - Goal: Penetrate, Marketing agency positioning
      - Messages
      - Channel
        
        WeChat
        
        Activities
        
        Emails
    - - Goal: relationship
      - Channel
        
        Offline events: dinner
        
        Email marketing
        
        Offline meeting
        
        WeChat
      - d
  - - - Goal: Research and discover new agents & Educate and bring in more agents
      - Awareness
        
        B2B: most agents
        
        B2C: HNWIs
      - MKT MIX
        
        Product: USPs for agents.
        
        Price: Profit space
        
        Channel
        
        WeChat
        
        Email: Newsletter
        
        Events
        
        Message
        
        Good programme: legitimate/ efficient
        
        Caribbean CBI USPs
        
        caught up in B2B market
        
        Customer need: HNWIs
        
        Profitable & our service