OCLC Report: Moreover, almost 70% are more likely to begin (and, sadly end) with Google, regardless of the fact that vast sums of money are being spent by libraries on proprietary databases chock full of scholarly research. The first choice of students (college students, mind you) is a search engine (Google, Yahoo, Ask.com, MSN Search, etc.)–72%–over a physical library (14%). In other words, they are choosing free search engines over multimillion dollar libraries five times as often. (as cited in Herring, 2008)