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HighWire Networks Content Map Cornerstone: The Ultimate Guide to…
HighWire Networks Content Map
Cornerstone:
The Ultimate Guide to Marketing and Selling Security Services
Month 1 | Research
Month 2 | Project Build
First 3 Months |
"What and Why" Phase
Month 4 |
Explaining Partner Value
.
Email 2 | Blog 2
Newsletter
Email 1 | Blog 1
Blog #2 | Do you need an incident response team?
Blog #1 | X things to look for in a SOCaaS partner
Cornerstone |
The Ultimate Guide to
Marketing and Selling Security Services
Custom LP | Careers Page
Month 5 |
In-depth Knowledge
Blog #2 | 2019 security trends (and how they affect you)
WP | Everything you need to know about SOC-as-a-Service
.
Email 2 | WP
Newsletter
Email 1 | Blog 1
Blog #1 | X signs that you need to improve your security services
Month 3 | Intro Knowledge
.
Email 2 | Blog 1
Newsletter
Email 1 | New Website
Blog #2 | Security Operations Center: Build or outsource?
Blog #1 | What is SOC-as-a-service?
Custom LP | Process
Next 3 Months |
"Marketing" Phase
.
Month 6 |
General Marketing Best Practices
Blog #2 | Solution spotlight: how to market MDR services
.
Email 2 | Cornerstone
Newsletter
Email 1 | Blog 1
Blog #1 | X steps to effective IT security marketing
Month 7 |
Overcoming Marketing Challenges
Blog #2 | Solution spotlight: how to market endpoint security solutions
.
Email 2 | Blog 2
Newsletter
Email 1 | Blog 1
Blog #1 | Cybersecurity marketing challenges (and how to overcome them)
Month 8 |
Fine-tuning Security Marketing
Blog #2 | Solution spotlight: how to market managed security services
WP | The ultimate guide to marketing IT security solutions
.
Email 2 | WP
Newsletter
Email 1 | Cornerstone
Blog #1 | Getting your SOC value proposition across
Last 4 Months |
"Sales" Phase
Month 9 |
SOC Value for the MSP and VAR
.
Email 2 | Blog 2
Newsletter
Email 1 | Blog 1
Blog #2 | How SOCaaS improves your margins
Blog #1 | What’s the ROI on adding an outsourced cybersecurity service?
Month 11 |
Targeted Selling
Blog #2 | The verticals that need cybersecurity services most
.
Email 2 | Blog 1
Newsletter
Email 1 | Cornerstone
Blog #1 | Sales guide: How to sell IT security to the financial sector
Month 12 |
Reinforcing SaaS
Blog #2 | Sales guide: How to sell IT security to the medical industry
WP | X-step strategy to selling managed security services
.
Email 2 | WP
Newsletter
Email 1 | Blog 1
Blog #1 | X reasons to shift to a SaaS-based security program
Month 10 |
Objections
Blog #2 | X ways to overcome common managed security objections
WP | Breakdown: The costs vs. the value of SOCaaS
.
Email 2 | WP
Newsletter
Email 1 | Blog 1
Blog #1 | How you should address SME cybersecurity challenges