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WHAT IS STRATEGY (STRATEGY POSITIONING (Reqires trade offs (Arise wirh…
WHAT IS STRATEGY
STRATEGY POSITIONING
Creation of a unique and valuable position
Requires tomake trade offs to choose what not to do
fit among company activities
drives competitiive and advantage sutainability
Simple consitency between each activity and overal strategy
Reinforcing activities
Optimization of effort by coordinating and give information exchange, eliminate recundancy
Rest on unique activities
being different
Makreting slogan that will not withstand competition
Can be based on customers
needs
accessibility
variety of products or services
Reqires trade offs
Valuable possition atracts imitation
Create needs for choices protect from repositionesrs and straddlers
Arise wirh different positions
Configuration
Equipment
employee behavior
skills
management systems
Arise from limits on internal coordination an control
choosint how to compete
organizational priorities clear
day to day operational decitions
clear framework
Should have a long horizon a decade or more
Strategy tits among many activities
competitive advantage
sustainability of the advantage
OPERATIONAL EFFECTIVENESS
perform better the activities than rivals
is a difference that can preserve
maximun value of a product or service
is not strategy
is necessary but not enough