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Rule One Investing (Creating Generational wealth (buffet says your need 4…

- - - - following gurus
- - - - Management
        
        Margin of Safety
        
        Saves us when we mess up the first 3 things
        
        The hardest thing to determine
        
        chapter 11 kills many company owners
        
        CEO's will protect themselves over the owners
        
        Find CEO's who are large owners
        
        Read their letters closely, and find the CEO's who will tell you what went wrong.
        
        Read Warrens letters
        
        Find honest and talented CEO's
      - What do I need to do to compete with this company.
        
        Brands
        
        Toll Bridge
        
        Pricing
        
        Switching
        
        Seceret
      - Competition section of the 10K to find the MOAT
    - - We all need a too hard box
      - If CEO can't explain the business its too hard