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assignment structure (The four modes- linear model (Making sense (problem…
assignment structure
The four modes- linear model
Exploring
Find something unexpected
what do you do to be "green"?
analyse the outcome
picturing what of those outcomes has an opportunity to be improved
realising that first step to be green is either not producing waste or manager your waste better to recycle
personal experiences brought us to believe that recycling in Herning is bit "different" than our countries of origin
discovery
do the people recycle? is there any real issue?
data research
user experience
interview different users about recycling
Do you recycle at home?
yes
how?
no
why?
Would you like to have system that helps you to recycle more efficiently?
How could it be done better in your opinion?
desk research
trash & recycling situation
in dk
in Herning
world trends of recycling
how is the situation in Herning?
Brainstorming
explain all the ideas
story world of a girl interviewed
Making sense
problem definition
storyboard
(re) defining the proposition
segmenting by themes
proposition
Proposing
solution explanation
storytelling of the concept
vision or strategy included?
how does it work?
pretotyping
mapping the service ecology
blueprint of the concept
storyboard
sketch the customer journey as they engage with ur offering
Iterating
testing of the event
KPIs of the event that we find fundamental to achieve
evolution of the concept
intro about making a change
what is design for change
what us as social entrepreneurs try to achieve
abstract / problem statement / methodology / theories