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Ch 1 -Strategy concept (Objectives (Direction, Internal, Success,…
Ch 1 -Strategy concept
Objectives
Direction
Internal
Success
External
Role
Success
Goals
Long term
Understand competitive environment
Efective implementation
Clear direction
appraisal of resources
Framework
Firm/Internal
Resources and capabilities
Structure and systems
Goals and values
Environment/External
Customers
Suppliers
Competitors
Strategic fit
Aligment
Consistency
History
Characteristics
significant resource need
Not easily reversible
Important
Shift to internal differentiation
How
Intended
Emergent
Adaptation to environment
Realized
10-30% of intended
Application
Diagnose performance
Industry analysis
appraise Performance
Resource analysis
Current strategy
formulate strategy
implement
Current
Today
Responsiveness
Flexible
Guidelines
Why
Simplifies
Pooled knowledge
Coordinates
Basic questions
Where to compete
Corporate
industries
How to compete
Competitive advantage
Business strategy