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Ch 2 Goals,values, performance (Performance analysis (Drivers (WACC…
Ch 2 Goals,values, performance
Objectives
Stakeholders
Society
Shareholder
Profit
Important but not the only
like air, needed
quest for value
Value for customers
Appropriate value
Profit
Who
shareholders
goverment
Clients
Maximize profits
Threat of acquisition
Convergence of stakeholder interest
Competition
EVA!!!
Performance analysis
Diagnosis
Sources of unsatisfactory performance
Current situation
Strategy
performance
Preformance
Forward looking
Enterprise value
Shareholder return
Backward looking
Drivers
WACC reduction
Profit growth
Return on capital
Target
Balanced scorecards
Strategic profit drivers
Financial desagregation
Beyond profit
Values
Reputation
sustainability
CSR
Strategy and real options