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What is Strategy (Strategic Positioning (Creating "fit" among…
What is Strategy
Strategic Positioning
Make trade-offs
Focus on one area
Establish niches
Creating "fit" among activities
Activities must reinforce one another
No hypocrisy in actions
Create discipline in actions
Creation of unique and valuable position
Few Needs, Many Customers
Broad needs, Few Customers
Borad needs, Many Customers but Narrow Market
Performing different activites from rivals
Performing similar activies differently
Difference it can preserve
Deliver greater value
Same vale at lower cost
Greater value, Lower cost
Do Hard Choices
Accentuate differences
Not Strategy
Management Tools
Operational effectiveness
Time-Based Competition
Outsourcing
Partnering
Reengineering
Change Management
Benchmarking
Total Quality Management