Week 8: Locating Media audiances (Week 8 lecture (How is it actual…
Week 8: Locating Media audiances
Week 8 lecture
Rating sustum is something elusive as the audience into something that can be traded!
The audience become objectified - meaning it commodified
Media has more uncertainty then other markets and industries , they never know what is going to be the next hit and it has more of a risk more uncertainity.
Demographic information is stuff like gender, ethnicity. - This came from people in advertising. Most content used to be for everyone a wide audiacne now it is more targeted.
Having the audience
How is it actual measured
People used to send in letters to give feed back to media. - They would say what they like and what it means to them much more subjective.
Now it is more nurmoical
Archilbald crossly in 1929 came up with a measuring format for radio audience.
C.E Hooper did phone calls to ask what people are watching now in the resent instead of asking what they watched yeast, - people forot - there is more acturacy this way.
Diary method - over a certain amount of time documenting their media consumption, really time consuming - alot of input from the participants- poeple might have forgoten - relies on memory - not completely trust worthy - had to collate the information can take a long time.
AC Nealson came up with the audiometer - "technologising"
can tell who is watching this
stil replies on self reporting you may forget to push the botton
Portiibal people meter, most accurate data as it takes out of the humane roe element.
can't tell if someone is actually focusing on the Tv
Ratings are only estimates
New Media challenges
exploring media - fragmented audience
time shifting - on demand - forwarding
tracing multi platform usage
TV viewing- how much advertisements are paying for different slots -