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Renewal 2018 (Brand loyalty (Advertising (Journals, magazines, etc),…
Renewal 2018
Brand loyalty
Advertising
Journals, magazines, etc
Distinguish ourselves from competitors
Based on authoritative content
Regular customer contact
Reciprocal relationships w/ partners
Software
SpecAgent (Internal and external facing)
Sufficient staff
Beta testing
Content 2.0 -- what's the way forward? 1
Avenues for feedback
Staff
Staff retention
Continuing education
Time and support
No restrictions on conferences, webinars, etc
Incentives
Continuing ed
Professional dev..
Hiring additional staff in the right roles 1
Mechanisms for managing up
Input on decisions
Avenues for feedback
Content
Sufficient staff to keep content current
Authoritative content
Sustainable pace for spec updates
Sales/Customer success
Regular contact w/ customers
Customer training
Articles
Webinars
More streamlined sales process
More informative website
Strategic partnerships
Solve persistent customer problems
Build customer base
Reciprocal relationships