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Three different types of attitudes antecedents (how are attitudes formed…
Three different types of attitudes antecedents
attitude
Behavioral processes
Affective processes
Cognitive processes
how are attitudes formed and maintained?
Mere Exposure Effect 曝光效应
Cultural proximity 文化贴近性
Classical conditioning 条件反射
pavlov dog
operant conditioning 操作制约理论
self-perception theory 自我知觉理论
attitudes are influenced by changes in facial expression, head movement, and body posture.
The functional approach assert
Four Psychological functions of attitudes
Utilitarian
Behaviour
Knowledge
Cognitive
Ego Defense
Psychonology
Values Expression
Humanistic
When do attitudes predict behavior?
Several factors determine the attitude-behavior relationship
level of attitude-behavior specificity
time factors
private & public self-awareness
attitude strength
attitude accessibility
the theory of planned behavior
