Introduction to Gamification (What can Gamification be used for? (Employee…
Introduction to Gamification
Use of game elements and game thinking in non-game
environments to increase target behaviour and engagement
is still young and rapidly developing
The added value
isn’t limited to companies that are in a commercial environment.
It can be
used in any company or organization to increase target behaviour.
Game or Gamification?
A full game is not
sub-category of games, for which the most
important goal is outside of the game itself
offer a whole experience,
instead of using just parts of games.
not a whole gaming experience, only
parts of games (game elements) are used.
offer a whole gaming experience
elements are used
What can Gamification be used for?
Employees can be encouraged to share
invest in personal development,do their work in a certain way.
works best when it stimulates behaviour that people already pursue or find worthwhile.
is what most marketers are looking for in their customers
can progress most by implementing Gamification techniques
parallels between learning and gaming
Gamification Design Framework
1.Define business objectives
2.Delineate target behaviour
3.Describe the players
4.Devise the activity loops
Don’t forget the fun
Deploy the appropriate tools