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Please offer 3 specific suggestions to make the product easier to use for…
Please offer 3 specific suggestions to make the product easier to use for the average user while still preserving all the features and functionality some users have come to rely upon.
Feature usage
- Food Logging 62%
- My Day 16%
- Goals 13%
- Me 6%
- Social 3%
DAU is the most important metric to drive.
The idea here would be to increase retention to drive that figure by reducing friction to use core features. But we would need to make sure we don't adversely impact conversion to premium
Lose It! has added a lot of features and functionality over the years but they have largely been bolted on to the original layout, making it harder to navigate and use core functionality.
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Average user
logs food and weight and utilizes very little beyond that.
Most users are female aged 35-45
middle class income
have 15-25 lbs to lose
Approach Considerations
Open to renaming, reorganizing, and deleting existing tabs, so long as there's a plan that considers all users of the app.
Killing a feature is on the table, but a plan needs to be in place for how that happens and how to deal with users who are utilizing the feature
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Tedious to enter in all the food, especially with recipes like salads that differ regularly but slightly
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Partner with restaurants for food info DONE
self serve - then show ads
use as lookup for best options when at restaurant - Push notify for tips?
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AR -
highlight good bad things in a restaurant menu
scan food label to points
picture food and pop up info
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