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Bartleby, the Scrivener: A Story of Wall Street (PRODUCT (DESIGNS (TINKER:…
Bartleby, the Scrivener: A Story of Wall Street
PRODUCT
DESIGNS
TINKER: A PERFORMANCE DESKTOP
TAILOR: A SLEEK LAPTOP
TARGET CONSUMERS
MERCEDES
TRAVELER
PRICING
HIGHEST PRICE POSSIBLE IN RELATION TO COGM
SALES CHANNELS
CHICAGO 1ST PRIORITY
PARIS 2ND PRIORITY
MANUFACTURING
LOW VOLUME/ HIGH MARGIN FOCUS
CURRENT CAPACITY GOALS 50 + 50 PER QUARTER
FINANCE
COSTS
DESIGN COST
MANUFACTURING COSTS
SALES INCENTIVES
MARKETING/ADVERTISING
HEAVILY UTILIZE THE FREE SAVINGS ACCOUNT 1.5% INTEREST
TIMELINE
Q3: EXPAND CAPACITY AT RATE OF 25 PER QUARTER
Q4: REVISE ADVERTISING BUDGET FOR EXPANDED OPERATIONS
Q5 TAKE 2ND SALES OFFICE