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consumer profile (demographics (needs (bathroom facilities, cooking…
consumer profile
demographics
income
no current income
gender
male
female
occupation
unemployed
age
all ages
needs
bathroom facilities
cooking facilities
shelter/bed
where
where would they want to live ?
opportunities for employment
public transport avalible
where are they currently living ?
large cities
rough areas
UK based
where wouldn't they want to live ?
small villages
isolated areas
hard areas to find employment
psychographics
traits
struggling
independent
background
not able to find a job
living on the streets for years
lost job
age
adults
one child (9)
how ?
travel
by foot
use of public transport
tram
bus
train
socialising
on the street
friends who they had previously
drop in centres
how will they find information about housing ?
job centre
housing benefits
goverment
housing solutions
citizen advise bureau
behavior
how the interact ?
poor social skills
maybe difficult top live with
none trusting
charateristics
vunerable
agressive
What?
what do they need?
job opportunities
facilities
bedrooms/sleeping
bathromm
cooking
what can we do to keep them off the street?
encourage employment
give them access to internet
houses near a built up area