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Marketing Strategies for Growing Business (Benefits of Using ICT in…
Marketing Strategies for Growing Business
Market Segmentation Methods
Psychographic
Behavioural
Geographic
Demographic
Marketing Mix
Product
Total Product Offering
Product Life Cycle
Price
Factors Affecting Prices
Pricing Strategies
Place
To be discussed in Chapter 5
Promotions
Promotion methods
Direct Marketing
Direct Sales
Advertisements
Sales Promotions
Public Relations
Using ICT in Marketing
Social Media Marketing
SME Website
YouTube Marketing
Online Advertising
Internet Marketing
Word-of-Mouth Marketing
E-commerce
Guerrilla Marketing and Stunt Marketing
Benefits of Using ICT in Marketing
Improved Brand Loyalty
More Opportunities to Convert
Increased Brand Recognition
Higher Conversion Rates
Increased Inbound Traffic
Higher Brand Authority
Decreased Marketing Costs
Better Search Engine Optimisation (SEO) Rankings
Richer Customer Experiences
Improved Customer Insights
Market Research
Sources of Data
Analysing
Objectives
Follow Up Actions