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Pain Research (Research Past clients: (Organize all in clusters and…
Pain Research
Research Past clients:
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Put them into CRM/ 1 spead sheet: organize by 1) major pain point ; 2) size of the contract ( LTV+ cost) ; 3) reason they stopped partnering
Materials to go over: old sales/ceo's emails, proposals, current clients, portfolio, clutch/upwork references etc
Based on the info received, organize them into clusters: Which problem/pain did they solve by partnering with you?
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Address the pains:
Based on your customer persona set and defined pain points + business needs, develop materials all addressing each pain from your list
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