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NORMATIVE PLANNING. descarga (Core Values images (Core values that are…
NORMATIVE PLANNING. 
Mission statement
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Vision statement.
Define the organization´s purpose, but they focus on its goals and aspirations, they are also timeless.
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Core Values
Are what support the vision, shape the culture and reflect what the companies values. They are the essence of the company´s identity - the principles, beliefs or philosophy o values.
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Goal setting.
Is a process that start with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it.
The five golden rules.
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- Set Goals that motivate you.
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What is it important to set goals inside the company in all levels from top level broad objectives to low level team-based goals?
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Objectives and Key Results (OKRs).
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