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BRAND (= (Brand identity, Brand personality, Brand awareness, Brand recall…
BRAND
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Definition
The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.
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History
Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.