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SWOT Analysis (Weaknesses (Weak results tracking/measurement across the…
SWOT Analysis
Weaknesses
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No stats regarding the CPA, Conversion Rate, etc.
UX/UI (website does not communicate our value properly, complicated and not intuitive)
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Opportunities
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Educational content (webinars, podcasts, white papers, etc)
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Threats
no budget for the experiments, testing, and CM strategy implementation
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become a servicing agency that provides visibility for partners at the same time killing our brand with irrelevant content