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Business Plan Project (Market Analysis & Strategy (Strategic Marketing…

- - - - Target Customer: Children, Teenagers,Athletes, Young adults
      - Number of target customer: Children (453,360), Teenagers(481.672), Young adults(427,486), Athletes. (Note: Datas are for whole Kuching,therefore from the consideration from the area of Saradise, only 0.00009 percent of the population will be taken into consideration.)
      - Potential market size: Market volume and Market value
      - Penetration rate: Low (20-30%)
  - - - Price range of competitors
      - Price range of our business
    - - Promote through social media e.g. Facebook, Instagram and Twitter
      - Stamp collection activities e.g. collect 10 stamps get a free drink
    - - What kind of fruits we might use?
      - Investigate and compare similar products from 3 different shops
      - Identify an adequate menu for ‘Natural Roots’
        For eg. What are the products that ‘Natural Roots’ going to sell?
    - - Direct method: The communication in the store between the staff at the counter and the customer.
      - Indirect method: By using the promotion strategy to attract the customer to approach our store. The method to have sales agents will be avoided to ensure all products will served fresh to out customers.
      - Classified into two methods: Direct methods and indirect methods
- - - - Yes
        
        Why do we need this certification?
        
        Where to register?
      - No
- - - - Growing health consciousness
      - Generating more traffic during slow times
        Eg: in the afternoon
    - - Inconsistent supplies resulting to items unavailable
      - Lack of reputation
    - - Fluctuation of price of supplies
      - Uniqueness of competitors nearby
    - - Strategic location
      - Eco-friendliness
      - Guilt-free consumption
  - - - Customer affect pricing and quality
      - larger amount of customer can reduce bargaining power of buyers
      - Promotions needed to carried out
      - Maintain customers' loyalty
    - - Main materials use are tropical fruits
      - A lot of suppliers supply tropical fruits
      - Bargaining power of suppliers is low
      - Choose supplier who provides cheaper fruits
    - - Threat of new substitutes is moderate
      - Not much cafe have same concept
      - Dessert cafe with similar products
    - - Competition among rivals is high
      - Current rivals: Dot Waffles and dessert Cafe, Boost Juice Bar, 68 Fruit Juice and the Coffee Code
      - Unique of Natural Roots: provides healthy, low-calorie food and beverage
      - Natural Roots has the potential to stand among all the rivals
    - - Easy for new entrants to entry
      - Initial cost to entry is low
      - Regulations not strict so easy to apply