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Normative planning (values (Core Values (They are the essence of the…
Normative planning
values
Core Values
They are the essence of the company’s identity 
Core values are what support the vision, shape the culture and reflect what thecompany values
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Core values educate clients and potential customers about what the company is about and clarify the identity of the company.
Advantages
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Core values are becoming primary recruiting and retention tools.
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Importance
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They are the pillar of the company
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OKR´S
What Are OKRs?
popular leadership process for setting, communicating and monitoring quarterly goals and results in organizations.
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How to Use OKRs
Set Objectives
OKRs start from the top of an organization. If you hold a senior position, then you will likely agree your objectives with your boss, based on the business plan or OGSM .
Set Key Results
For each objective that you set, establish two or three key results to measure it by.
This keeps things manageable for both you and your team
Monitor Progress
Carry out quarterly progress reviews to keep things fresh and moving forward, rather
than relying on a more traditional annual or six-monthly review.
Repeat the Cycle
Using OKRs is an ongoing process – they don't come to an end when the time frame
that you set for your objectives expires, or when you've produced your key results.
Risk
it can be considered a success when people hit 60 to 70 percent of their key results. Not achieving 100 percent is not a failure when using this tool.
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