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7 COPYWRITING TIPS (KEEP IT SIMPLE (complexity =/= long, don't…
7 COPYWRITING TIPS
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CALLOUT QUESTIONS
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"Have you ever had a really bad haircut at a salon?" - Women who like salons but are afraid of other people touching their hair (#1 objection)
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SPECIFICITY
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Don't leave things up to interpretation, this counterbalances simplicity
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