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Normative planning. (OKRs (Aligning People's Objectives With…
Normative planning.
Values
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OKRs
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Have you ever sat through your CEO's "state of the nation" presentation and come away from it thinking,
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Mission Statement
Purpose
Mission statements define the organization's purpose and primary objectives. These statements are set in the present tense, and they explain why you exist as a business, both to members of the organization and to people outside it. Mission statements tend to be short, clear and powerful
How to Create a Vision Statement
Step 1: Find the Human Value in Your Work First, identify your organization's mission. Then uncover the real, human value in that mission.
Step 2: Distill Into Values Next, identify what you, your customers and other stakeholders value the most about how your organization will achieve this mission. Distill these into values that your organization has, or should have.
Application
Usually, people write these statements for an organization, or for an organizational unit or a team. You can also create statements to define the goals of long-term projects or initiatives.
Vision Statement
Purpose
Vision statements also define your organization's purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring. They're also timeless: even if the organization changes its strategy, the vision will often stay the same.
How to Create a Mission Statement
Step 1: Develop Your Winning Idea: First, identify your organization's "winning idea," or unique selling proposition (USP). This is the idea or approach that makes your organization stand out from its competitors, and it is the reason that customers come to you and not your competitors.
Step 2: Clarify Your Goal Next, make a short list of the most important measures of success for this idea.
Application
Usually, people write these statements for an organization, or for an organizational unit or a team. You can also create statements to define the goals of long-term projects or initiatives.
Goal Setting
Golden Rules of Goal Setting
Five Rules to Set Yourself Up for Success
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