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PRODUCT MARKETING (AUTORESPONDERS (Tactics (Map out sequence (Length (How…

- - - - "Mini course" or "free challenge"
        
        Promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks.
        
        In this free mini course, you'll discover how to X
    - - Promote up-sells or cross-sells
  - - - Length
        
        How many days?
        
        How many emails?
      - How far apart
      - How many 'value' emails before 'offer'
        
        Always more value than sales
        
        80/20 rule
    - - Topics
      - CTA
    - - Consider:
        
        Audience pain points
        
        Audience goals
        
        Audience interests
        
        Why initially subscribed
        
        How we can problem solve
        
        Why read? What's the benefit?
      - Personalisation
        
        Tailor content to each reader's needs