"Mini course" or "free challenge"
Promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks.
In this free mini course, you'll discover how to X
Promote up-sells or cross-sells
Map out sequence
How many days?
How many emails?
How far apart
How many 'value' emails before 'offer'
Always more value than sales
Audience pain points
Why initially subscribed
How we can problem solve
Why read? What's the benefit?
Tailor content to each reader's needs