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Exploring waste prevention behaviour through empirical research…

- - - - To examine the importance that being aware of consequences and personal norms have in shaping positive attitudes towards waste prevention behavior
      - To explore the relationship between attitudes and perceived behavioural control on waste prevention by testing the mediation effects of perceived behavioural control and waste prevention behavior
  - - - 6.Materials and methods
        
        Context of the study and data description
        
        Measurement of the constructs
        
        Theoretical framework and research hypotheses
      - 7.Results
        
        Assessment of the measurement model
        
        A better fit of the measurement model than the null model.
        
        All the AVE values are greater than the MSV, and so discriminant validity is confirmed.
        
        CR and MaxR(H) are both acceptable
        
        Testing hypotheses
      - 5.Introduction
      - 8.Discussion
        
        Policy and managerial implications
        
        Theoretical contribution
      - 9.Conclusion
        
        Awareness of consequences is a fundamental driver of waste prevention attitudes, and there is a positive relationship between attitudes and perceived behavioural control
        
        A positive significant relationship was found between the perceived behavioural control and waste prevention behaviour and between social norms and waste prevention behavior
      - 1.Highlights
        
        PCB fully mediates waste prevention attitudes on behavioural intentions.
        
        Social norms have a strong impact on waste prevention behaviour.
        
        Awareness about the consequences strongly influence waste prevention attitudes.
      - 2.Abstract
      - 10.Appendix A. Measures
      - 11.References
      - 3.Abbreviations
      - 4.Keywords: Waste prevention；Behaviour；Attitudes；Awareness