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Product (4 types (speciality (expensive, strong brand, luxury),…
Product
4 types
convienience
frequent purchase
low investment
shopping
selection
price
quality
style
speciality
expensive
strong brand
luxury
unsought
knowledge
little
new invention
little interest
3 levels
core
benefit
actual
packaging
features
styling
quality
brand name
augmented
installation
after sales
warranty
delivery/credit